Extras – A Marketing Tool

As an ‘extension’ of my Don’t Delete Me! – I’m Not Trash! post, I would like to share with you what those extra back stories and ‘chunks’ you’ve decided to cut from a novel can do for you.

Have you written a novel, and during the editing process cringed at the thought of doing away with some of your favorite parts? Or have some of your other, not so important, characters been whispering parts of their own history and back story in your ear?

There are ways you can use these inspirational trappings for your benefit, and even – possibly – increase the sales of your book.

Start a blog if you don’t already have one, arrange those ‘chunks’ of novel as an extra sneak peek into the book, or write those other little stories and post them. People who love your book, will love all the information that couldn’t be shared in a well designed novel.

What you’re essentially getting is extra marketing tools that can build fans for your writing and for the characters of your book – this is especially good if you plan to do a series. When readers get caught up in a series, they always want to know more, at least, I know I do!

If you’re planning to write a novel (or have already), you can REALLY make the extras work for you. Keeping in mind that you’ll be writing little side stories for your blog or some other marketing venue, you can have stronger threads of conflict and can weave a more intricate tale.

I’m not saying it would be easy, but that those things that tear at your heart, that you don’t want to cut out of your ‘great work’, can be used for a strong and creative purpose.

So, don’t delete them! Use the extras to sell you and your book, and let those characters really come to life, because you can tell their story too. 

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©Rebecca Besser, 2011. All rights reserved.
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