Indie Books are the Best Christmas Presents
By Rebecca Besser
You’ll see many of us authors offering up our books as great Christmas gifts. And I know when you see us doing it, you’re thinking that you don’t know if the person you’re thinking about giving the book to will like it. So, I thought I’d write this article to help you pick the right book for the reader on your Christmas list!
Reason #1 to give an Indie Authors’ book to the reader on your list is that they aren’t likely to already have the book.
Why? Does the book suck? No. Most Indie Authors are either new authors or authors that have been around for a couple years, but aren’t well-known yet. They generally have some really cool, interesting books that aren’t popular to the masses. This means that their writing and books haven’t reached that many hands yet. Usually each Indie Author has a small to medium pool of loyal readers, but they aren’t usually more than a couple hundred to a couple thousand of the millions of people on planet Earth. That’s not for a lack of trying or even because of low quality work, or anything like that. It’s just hard to get people to pay attention to your book that isn’t in a brick-and-mortar book store or on the shelf at the local grab-all store. They are, however, plentiful in online markets like Amazon, Barnes & Noble, Google Play, etc. You can find a lot of ebooks and paperbacks from marginally well-known Indie Authors at those outlets.
Reason #2 to give an Indie Authors’ book to the reader on your list is that you’ll introduce them to a new author.
I know you’re thinking that new authors can be scary or uncertain. I mean, what if the person you buy the book for doesn’t like it? There are a few ways to kill that uncertainty and make you a great book gift giver.
If you know who the person’s favorite author(s) is, you are in for easy shopping. Find out what genre that author writes and then look for books in the same genre; it’s really easy to do on Amazon. Why Amazon? Because after you’ve found the genre you want (which is fairly easy on that site), you can then use the “Look Inside” feature to read the first couple chapters of the book to check for quality of writing. You can also read through the reviews left by people who have already read the book. (Note: When dealing with a lot of reviews, throw out the best review and the worst review and focus on the middle reviews. This is where you find the most truth. If most reviews are negative, pass on that book. Also note when the book was released. Sometimes newly released books have less reviews because people haven’t finished reading the title yet, so newer books may still be really good, but have less reviews. Then look at the quality of the reviews overall.) Once you’ve narrowed down a couple of titles, check out other books by that author to see if their other books are getting decent reviews. That should give you a good idea of what authors are worth checking into further.
Once you’ve found a couple of authors, check out all their books to see if they have a series, because if you decide to buy something buy that author as a gift, you don’t want to give the book that is in the middle of a series, you’ll want to start with book one. You’ll also want to see if the author has other books that will appeal to the person you have in mind, or a book you didn’t know about that might be liked more than the one(s) you’ve already researched.
Reason #3 to give an Indie Authors’ book to the reader on your list is that the storyline will more than likely be more original than mass market books.
Originality is a big thing with Indie Authors. Sometimes the reason an author is an Indie Author is because they can’t find a mass market press that’s publishing their subject matter. It is often because Indie Authors are trying to create something new in their genre of choice.
Usually this is true. I say usually because there are some writers who don’t have original ideas and just try to copy someone else’s story. Unfortunately, this happens all the time. So all that stuff you went through checking out authors in reason #2 comes in handy.
From reading the first chapter or so of a book with Amazon’s “Look Inside” feature, you should have a decent idea of whether the book is boring and unoriginal. The summary of the book will as well.
General rule, look for subject matter you haven’t seen much of before. Or something you have heard of before that’s looked at in a different way, or expressed from a different angle.
Reason #4 to give an Indie Authors’ book to the reader on your list is because you can often get a signed copy of the book by contacting the author directly.
Unlike mass market authors that don’t have any contact information easily found anywhere, Indie Authors have blogs, Facebook pages, and are easily found on social media or through their website. Often, if you contact them through one of these channels and ask to buy a signed copy of the authors’ work, they’re more than happy to provide that option.
This allows you to get a customized gift for the reader on your shopping list. You can have the book signed to them. Not only did you give them a book, but you gave them something special and personalized! That’s usually a huge thing for presents.
Reason #5 to give an Indie Authors’ book to the reader on your list is that you don’t have to give it to them directly.
That might seem confusing, but let me explain. Say you do all the research I suggested in reason #2 and you find a bunch of books you think the person might like. At that point you might be unsure of what to get and that’s understandable. There are a lot of options and you want to be a great gifter.
So, here’s how you can be a great gifter without actually giving a specific book: make a list of the authors and books you found that you think the reader would like and give them the list with a gift card!
This is a great option for a reader that has an e-reader. Why? Because they can get a few of the books you suggest instead of one. They will more than likely at least look into the Indie Authors you suggested. And, possibly, they could grab a paperback from one of the authors they already like and maybe an ebook from a new-to-them author from the list.
That makes the giving of a gift card personalized and it still gives them options, if you’re unsure.
Reason #6 to give an Indie Authors’ book to the reader on your list is that you’re helping out an author, not feeding the big publisher machine.
If you’re someone who likes to buy from local, privately owned shops, stores, or businesses, that’s what Indie Authors are in the publishing world. Most of the time, Indie Authors are making little to nothing off their work because they aren’t well-known by the masses. That’s right, not all authors are making big money. A lot of them have full-time day jobs, most of them have families, and a few depend on their writing to support those families if they’re lucky enough to make what they need.
What am I saying? You would be making a purchase that matters to a person. The sales Indie Authors get are a big deal. They are truly, deeply appreciated. So, not only are you buying a book that someone you love might enjoy, you’re helping support small business. You’re helping people and families.
I hope this article has explained how and why to buy the reader on your Christmas list an Indie Authors’ book, and I hope if that reader enjoys dark fiction (zombies, creatures, horror, thrillers, suspence) that you’ll check me out as one of the authors you’d like to gift to that reader.
You can find me and my titles on Amazon here: https://www.amazon.com/Rebecca-Besser/e/B004V3IIC4/ref=sr_ntt_srch_lnk_1?qid=1480606749&sr=8-1
If you have any questions about my books, please feel free to contact me (I have a few on-hand I can sign):
Twitter & Instagram: @BeccaBesser
Facebook: Author/Editor Rebecca Besser
©Rebecca Besser, 2016. All rights reserved.